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Apropos my post about authors’ contribution in promoting their books, one of my readers has a peculiar problem. And that is that in spite of doing everything to promote/raise awareness about his book there is little movement on sales.

Another reader, Dr Arun Kumar, posted a comment in response which basically said:

“In the field of literature, mode and role of publicity is limited. If your creation is interesting and meaningful it will get response sooner or later. When there were no means of publicity, great literature was created by unknown persons and the society noticed it. It will be fruitful to send books to critics and editors of the literary pages.”

While in most parts I agree with what Dr. Kumar says, I would be reluctant to label any product “uninteresting.” I have seen bad, and I mean really BAD, products do really well.  

Which brings me to the next subject in marketing. While it is important to market your product, it is more important to market it well. Which basically implies identifying your target audience and accordingly providing hooks to engage them.

My book, Kkrishnaa’s Konfessions, is chicklit-meets-crime and I am quite clear that my target audience is Male/Female 16 – 35, SEC – A and B. Accordingly the most important media for me are magazines like Vogue, Cosmopolitan, Femina, JAM, Fad, Seventeen, Marie Claire, national dailies, and social networking sites on the Internet. And even within these, I work out different pegs for different publications.

For Vogue/Femina/Marie Claire, my protagonist is one of their readers – smart, sexy, confident. And that goes for me too – a sexy ex-investment banker turned author. For Fad and JAM, the irreverence and street-smarts of my protagonist matters, as well as the fact that I as the author am a multifaceted person – marathon runner, mountaineer, MA in Economics and MBA in Finance who’s chosen a career based on my passion; for trade related media, Kkrishnaa’s Konfessions is a tongue-in-cheek look at the TV industry and a great inside joke….and I belong to that industry.

While book reviews never hurt, I am not really pushing for them. Let’s face it, while it is exteremly well written (yeah, even if I say so myself. You can form your own opinions after reading the first chapter. ) and racy, it is not nobel prize winning category. Plus, young readers don’t go much by reviews. 

Beleagured authors try and even succeed in getting media space devoted to them (media companies as as hungry for content as we are for space), but if they don’t maximise the platform given to them they may have limited success.

As for the rest, I agree with Dr. Arun Kumar. If it is interesting and provides value it will get a response sooner or later. The important thing is to keep pushing and pushing it right.

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