You know how us Indians, almost all of us universally, have been brought up on the funda that life is a constant grind? And that all we can do is struggle and hope for the best? And as a corollary, the oft repeated verse from the Gita – Karmanyevadhikaraste Maphaleshu Kadachan is quoted? (Methinks it’s the only thing people have read in the Gita. Certainly, it’s the only one I’ve read. I tried to read the whole book, though. Honestly I did. Many times. I gave it up every time. Almost all Hindu texts, to me, appear to be misogynistic rants.)
It’s a whole load of crap. Let me tell you where I’m coming from:
Kkrishnaa’s Konfessions: When I first started writing, I just wrote because I had a story that excited me. And I knew I was writing it well. That’s it. I just wanted it published. I knew it was good enough to be published. More importantly, I believed it was going to get published. And lo! Within three days of submitting the MS I got a contract. The second one followed. And now there, are expectations that I’ll churn out a third one before the year is out. My life is harder now than when I first began writing! Which brings me to an unrelated but important observation – getting success is easy, maintaining it is hard.
Blog: I started blogging because I write a journal-like entry every morning anyway. So I figured, why not put it on the Net? And let’s face it, it gives me a platform to voice my opinions, pontificate and popularize my book (soon to be books). As an added advantage, it allows me to put up favorable reviews and edit bad ones. Other than that, I’m the laziest blogger in the whole world.
Therefore, it came as pleasant surprise when I did a search for my blog and found it tops in many directories! I don’t know how and when that happened (Certainly, my blog doesn’t inform me when someone links me). It’s not that I consciously cultivate readership. I don’t go that many other blogs. Or comment on them. I just don’t have the time. When I’m not writing my novel, I’m writing for TV. And when I’m not doing that, I’m writing film screenplays. Then there are newspapers and magazines who want my ‘expert’ opinion on something.
Sales of Kkrishnaa’s Konfessions: I’ve never harangued my publishers for better publicity and promotion for the book, knowing their efforts are inadequate and lots more could be done. I don’t do that because I believe the product is good enough to do well without it. And it is in the bestsellers list every time. More importantly, it’s not dead stock. Every book store I ask tells me the book is a ‘fast moving item.’
There was this one books store in Powai which didn’t have the book in its display. When I asked a salesman about it, he helpfully got up and tried to locate it for me. While he was searching, I asked him why it wasn’t on prominent display. He stopped, shook his head and shrugged his shoulders. “It wasn’t a moving.” My heart sank. Anyway, after a few minutes of fruitless searching, he went back to his desk and checked in the computer. And looked up, dazed. “We had fifteen copies. It’s sold out! We’ve placed an order for more.”
Which brings me to another unrelated important observation – in things like books, movies and almost anything to do with popular culture, it is word of mouth publicity that counts. Sure, splashy campaigns in traditional media help in generating visibility, but they don’t always translate into sales. I read many reviews and author interviews in newspapers but I don’t rush out to buy their books. I wait for an opinion from a friend I trust before I fork out the money.
Anyway, to come back to point of this rambling and long winded post, new age stuff with its emphasis on ‘abundance’ and ‘getting what you want is easy’ really works! All you have to do is believe.
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Random Thoughts
Posted in Random thoughts, tagged events, happenings, life, musings, my commentary, my life, news, Random thoughts on February 2, 2010| 2 Comments »
Australian Open is over and so are my days of vegetating in front of the telly. *sigh* No more excuses. Now I have my butt down to work. I make a half-heated move to slide my butt off the bed. Okay, but before I go, I really should figure out what else happened while I was away. So I randomly switch channels and discover:
A) Man U won their match against Arsenal 3-1. I try to get excited but find I’m unable to care. I do follow the Premier League but only because several friends are football fanatics (read Manchester United) and it is impossible to have a conversation with them unless you know who’s where in the premier league points table. In fact, I currently support Chelsea only to piss them off. Chelsea vs ManU should be cracker. Meanwhile I’m more curious about the Russian Billionaire and owner of Chelsea. I wonder if wasshisname is on his yacht with a bevy of models. But since the boat comes with an anti-paparazzi photo shield, there’s no way anyone is gonna find out is there? BTW, there’s Abramovich owning Chelsea, Usmanov part owning Arsenal…what’s with Russian billionaires owning English FCs?
B) There’s some furore going on over some BT Brinjals. Everyone is screaming at a beleaguered Jairam Ramesh and I ask myself if I want to find out what fuss is about. The answer is an emphatic no. I mean I do like the occasional baingan bharta but not enough to try and make sense of the din. I move on.
C) A nine year old girl has been raped in Goa. Hold on there’s something that puzzles me. As I listen further, I find the girl is Russian. And suddenly it’s all very clear. Ah, so that’s how she escaped the first eight years and nine months unscathed.
D) The stock market is down but not enough to interest me. Yet.
E) Some Nooria Yusuf or Haveli chick went on a demolition derby after consuming…hold on, one can of beer??!!!! Come on, you can lie better than that. I am the worst drinker around and get buzzed when I’m merely down half a glass, but even I can’t get drunk enough to ram a taxi and run over traffic constables on one can of beer. Pop a date rape drug and pretend amnesia. When you ‘come to’ say someone spiked your drink while you were looking elsewhere. Shout rape and become the victim instead. Deflect suspicion from your homicidal jaunt.
*Sigh* Time to get a move on. Truly. But hey, what’s that? I’ve got a message from a friend. It’s Margaritas in the afternoon today. I guess work can wait another day.
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