Feeds:
Posts
Comments

Posts Tagged ‘distribution’

After I wrote my post yesterday, it occurred to me that I was being a tad unfair to producers. When you’re making a film, there are multiple risks at different stages involved.

The first is at the story level. Writing a story/screenplay is quite an art. Just because someone has a good idea doesn’t necessarily mean they will be able to translate it into a good story. A good story is driven by characters and conflict. There are ebbs and flows of emotion in the narrative and a good story paces them out well. An intensely emotional or suspenseful sequence needs a comic relief or downer immediately afterwards. You cannot pile an emotionally charged sequence on top of another.

Then there’s the direction. Just because you have a good script doesn’t mean it will translate into a good film. The director’s vision can either lift the script to a subliminal level (Lucky # Slevin) or reduce it to trash (Richard Kelly’s Domino). It has to be said here, though, that the chances of a good script turning out to be a bad film are rare, no matter how bad the director. As a caveat, I have to add that judging something like this is highly subjective. What I may consider a good script badly executed may well be someone else’s bad script made better.

Assuming the director’s vision translates the screenplay into a gem of a film, the marketing and promotion of the film may fail. The communication may leave the audience cold or target the wrong consumer group altogether.

Assuming everything turns out well – the script is good, the direction exceptional and the publicity succeeds in tweaking the viewers’ interest – the film may still turn out to be a box office dud.

You see, a film is a commercial venture involving millions of rupees. So, perhaps, the producers are not wrong to back winning horses against untested ones.

Advertisements

Read Full Post »