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Archive for June 18th, 2010

And as I write this heading above, the chicklit writer in me can’t resist adding: Which means fabulous. Okay so I also feel exhausted from too much exercise, faint from too little food, asphyxiated from too many cigarettes…but I’m thin. As the wise Kate Moss said, articulating what women worldwide know to be the gospel truth, “Nothing tastes as good as skinny feels.”

However, that is not what this post is about. Earlier this week I felt that that Piggies’ publicity needed another push. So I logged into Gmail, opened the chat window and wrote to my PR person (henceforth known as AT).

I began the conversation with my usual, I’m not feeling the love. Which I think it’s a cute opening salvo. AT, however, complains, saying she feels I’m doing diva act. The whole I’m-throwing-a-tantrum-because-I’m feeling-ignored which, frankly, is as far from the truth as John Abraham is from making it to the A list.

I am not a diva. I don’t demand round the clock attendance. Okay, so she can call me once a day and affirm to me that my books are selling like hot cakes and that I’m the best there is. And occasionally, just occasionally, like once a day, she can send me a compilation of press clippings also affirming the same.

Oh dear. In my defence, I said I’m not a diva. I didn’t say I’m not a neurotic writer.

Anyway, coming back to the Piggies publicity push, I mean it was topping all bestseller lists and everything but that’s precisely why I felt we needed to prod it along NOW. “Stoke the fire while it’s burning and all that, old girl,” I said.

I was taken aback when she agreed. “Quelle surprise,” I said, jumping across the English channels, if only linguistically.

She said that she had already contacted numerous publications and arranged for me to comment on a host of issues for various publications. Then she logged out of chat and called me on my cell. “Hold on,” she said. “D just called me. She’s on the other line. I’ll conference you.”

“Hey, D,” she said after a while. “So as I was saying why don’t you get Smita’s views on Handy Investment Tips for Housewives?”

Now AT had either forgotten to tell D she had conferenced me, or she’d told her, but had also encouraged her to be free with her opinion about me. Fire the gun from someone else’s shoulder and all that. I’m leaning towards the latter.

“Smita Jain? But she’s a…chicklit writer!” The way D said the last sentence, with a pause after a as though she was looking for the right word, and a kind of squealy emphasis on the word chicklit, left me in no doubt that she didn’t exactly mean it was like asking Einstein to comment on high school physics.

Derision. From a journo who’d just last week written that the French Open final was played between Rafael Nadal and Roland Garros! This was almost too much to bear.

I was left fuming. As Kasthuri says in Chapter One, “if (s)he thought (s)he was dealing with a brainless twit (s)he had another think coming. It was on the tip of my tongue to tell him(her)  about my excellent, eighty-percent-plus-all-the-way academic record, and multiple degrees in economics and finance just to drive home the point.”

But of course I didn’t. I didn’t want to upset D. I didn’t want her writing Smita Jain’s latest novel Piggies on the Railway is based on a popular nursery rhyme, did I?

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