Book Launch – I

Days preceding the launch…

Should we, shouldn’t we? Should we, shouldn’t we? Should we, shouldn’t we? This was how the conversation between AT, my publicist at Westland, and me went for about a week. And, no, we weren’t contemplating having a same sex affair. It was about something as mundane as a book launch for Piggies.

And the reason we were having this debate was we couldn’t figure out whether we ought not to spend that money in promoting the book through other means.  But then AT made up our minds and proposed not one but two launches! One at the Park Hotel and one at Landmark bookstore, Gurgaon.

And even though the proposed launch dates were a couple of weeks away, this threw me into a complete tizzy. There was so much to do. Decisions to make. The minor ones included the flow and content of the launch programme. The major ones included clothes, footwear and hair.

Now, I’ve attended several launches so I know they’re pretty straightforward. There is usually at least one more person on stage besides the author. And that guest is someone familiar with the author’s work who can involve her in a little conversation. The programme usually goes like this:

1. Someone (usually your editor) introduces you, hopefully without abusing you too much for the constant annoyance you’ve created for her with your whining, your constant neediness and your adamant refusal to make the changes she’s suggested.
2. Then you read from your book, hopefully fluently like a news reader on the telly. You keep your fingers crossed that the following do not mysteriously make an appearance: a stutter, a stammer, a chronic lisp or a dodgy American accent.
3. The guest engages the author in a little Q&A. Hopefully he/she has read the book and asks you questions that do not reveal his/her shocking lack of knowledge about your book.
4. Afterwards you throw the floor open to the audience in the hope that the few people who are a) still awake b)  not surfing the net on their phones can be persuaded to move their butts and ask a few questions, thereby sparing you complete and utter humiliation.

However, in my case, I felt pressured to do more, deliver more. For instance, I had to decide if I should say something funny, live up to the hype the books have generated. And if yes, then I had to write that funny monologue. So the days were spent agonising about the monologue, writing it and trashing it. The evenings were spent shopping for clothes and footwear.

To be continued….